Bestsellers, new and used books
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Internet Marketing 2/e with e-Commerce PowerWeb
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a 'road-tested' framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing - the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers. - Category: Books Reading - Used Item: 461115854
- Internet Marketing 2/e with e-Commerce PowerWeb
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Effective Behavior in Organizations (REP) with PowerWeb
Effective Behavior in Organizations is a combination of text and cases with experiential exercises in the Instructor's Manual. This book seeks to provide a bridge between theory and practice by emphasizing learning at both cognitive and experiential levels. It is also unique because it covers group behavior before individual behavior. This sequencing was chosen to parallel the experience of the student within the classroom. The authors have found that early in the course students worry about finding their place within a group. Once secure in their group, students are ready to look at themselves and to explore together aspects of their personal systems. - Category: Books Reading - Used Item: 461115857
- Effective Behavior in Organizations (REP) with PowerWeb
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Chemistry The Molecular Nature of Matter and Change
With every edition, Chemistry: The Molecular Nature of Matter and Change by Martin Silberberg is becoming a favorite among faculty and students. Silberberg's 3rd edition contains features that make it the most comprehensive and relevant text for any student enrolled in General Chemistry. The text contains unprecedented macroscopic to microscopic molecular illustrations, consistent step-by-step worked exercises in every chapter, an extensive range of end-of-chapter problems which provide engaging applications covering a wide variety of freshman interests, including engineering, medicine, materials, and environmental studies. All of these qualities make Chemistry: The Molecular Nature of Matter and Change the centerpiece for any General Chemistry course. - Category: Books Reading - Used Item: 461115861
- Chemistry The Molecular Nature of Matter and Change
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Inquiry into Life
Learning is much more than reading a textbook. That's why the 10th edition of 'Inquiry into Life is integrated closely with an Online Learning Center where students and professors alike will benefit. The OLC provides animations, virtual labs, online quizzing, Power Point lecture outlines, and other tools that will help make teverying a little easier and learning a lot more fun. 'Inquiry into Life covers the whole field of basic biology, and emphasizes the application of this knowledge to human concerns. Along with this approach, concepts and principles are stressed, rather than detailed, high-level scientific data and terminology. - Category: Books Reading - Used Item: 461115862
- Inquiry into Life
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Taking Sides Clashing Views on Controversial Social Issues
Presents a collection of articles that debate such issues as the news media, immigration, same-sex marriages, welfare reform, white-collar crime, and affirmitive action. - Category: Books Reading - Used Item: 461115866
- Taking Sides Clashing Views on Controversial Social Issues
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Writing Voyage A Process Approach to Basic Writing
Using the voyage as a theme for writing, this process-oriented text guide provides students with an integrated writing experience. Each unit takes the student through the complete process of creating an essay, progressively increasing the level of sophistication through every of the text's six units. Skill-building exercises, as well as selected readings by authors, including, Maxine Hong Kingston, Margaret Atwood, Anne Tyler, and David Borofka, give students the writing and revision strategies they need to communicate effectively. - Category: Books Reading - New Item: 461123671
- Writing Voyage A Process Approach to Basic Writing on sale
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PACKAGE STRATS ADRESS BEHVR PROB
THE CONTENTS OF THIS PACKAGE INCLUDES: 0130415413 > STRATS ADRESS BEHVR PROB 0130321834 > UND PURPOSE CHALLENG BEH - Category: Books Reading - New Item: 460685208
- PACKAGE STRATS ADRESS BEHVR PROB - description
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PACKAGE EDUCATNAL PSYCH MULTIMED
THE CONTENTS OF THIS PACKAGE INCLUDES: 0130322989 > EDUCATNAL PSYCH MULTIMED 0130139777 > S/S/G EDUCATNL PSYCHOLGY 0130143618 > EDUC ON INT: 99-2000 UPD 0130222542 > TCHR TST CLSSRM MG VERY - Category: Books Reading - New Item: 460842157
- PACKAGE EDUCATNAL PSYCH MULTIMED - description
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PACKAGE EDUCATNAL PSYCH MULTIMED
THE CONTENTS OF THIS PACKAGE INCLUDES: 0130322989 > EDUCATNAL PSYCH MULTIMED 0130139777 > S/S/G EDUCATNL PSYCHOLGY - Category: Books Reading - New Item: 461120957
- PACKAGE EDUCATNAL PSYCH MULTIMED in shop
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Games Toys Stores Games Toys Stores Futons Futons and other items
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Multi-Tier Application Programming with PHP
While many architects use PHP for projects, they are often not aware of the power of PHP in creating enterprise-level applications. This book covers the latest version of PHP version 5 -- and focuses on its capabilities within a multi-tier application framework. It contains numerous coding samples and commentaries on them. A chapter discusses object orientation in PHP as it applies to the multi-tier architecture and other chapters discuss HTTP and SOAP, the two communication protocols most useful in tying together multiple layers. There is also coverage of database design and query construction as well as information about tricks you can use in generating user interfaces. 7Covers PHP as it relates to developing software in a multi-tier environment -- a crucial aspect of developing robust software with low cost and ease of use as design goals. 7Makes extensive use of Simple Object Access Protocol (SOAP) and Web Services as implemented in PHP and NuSOAP. 7Shows precisely how to make use of the InnoDB table type newly available in MySQL. InnoDB supports true referential integrity and row-level locking. 7An application example (a multi-currency bookkeeping application) runs throughout the book, showing various PHP capabilities as well as the database interaction. 7An accompanying web site includes the source code for all of the examples and the sample download. - Books Reading - New - 461511729
- Multi-Tier Application Programming with PHP in store
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SELECT PowerPoint 2000
The SELECT Lab Series uses a highly visual, project-based approach that teveryes readers through tasks supported by step-by-step instruction, and extensive 4-color figures tat guide learners through the basic skills and procedures necessary to demonstrate proficiency using every software application. The content of this text is driven the Microsoft Office User Specialist (MOUS) guidelines. Students work through step-by-step instructions in three projects designed to integrate files and data among Word, Excel, Access, and PowerPoint. For anyone interested in becoming more proficient in Microsoft Office. - Books Reading - New - 461410865
- SELECT PowerPoint 2000 on sale
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Microbiology Perspectives -- A Color Atlas
Presents a complete, easy-to-use, and highly illustrated introduction to basic and advanced laboratory procedures and applications in microbiology. The book provides functional and effective experiences that enable readers to work with, understand, and appreciate microbiology. Presents 66 instructional exercises with multiple parts that have been chosen, designed, and arranged to help readers observe and recognize fundamental similarities and differences among microorganisms. Provides state-of-the-art experiments that stress basic principles along with current applications, such as DNA testing and protein determinations that includes complete descriptions of fundamentals. Emphasizing a team approach through exercises constructed to develop interactions, it also includes procedure diagrams in both visual and written instructions. A valuable reference for every reader interested in basic biology. - Books Reading - New - 461572109
- Microbiology Perspectives -- A Color Atlas - description
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The Psychology Student Writer's Manual
An essential guide for all writers on the discipline of psychology, this clear-cut, hands-on book shows how to research and write in psychology as well as improve one's overall writing ability. Provides users with a comprehensive reference source on how to research and write papers—including how to conduct research in psychology, how to find information on topics related to psychology, and how to incorporate citations, and presents a thorough review of writing basics and formatting instructions. Comes in three parts—Part I: 'A Handbook of Style for Psychology' details writing as communication, writing competently, formats in APA style, and citing sources in APA style; Part II: 'Conducting Research in Psychology' explains how to organize the research process, library research, the Internet and distance learning; Part III: 'Writing Assignments' offers a critical examination of psychological literature, and explores traditional research papers, experimental research proposals and papers, ethics papers, and genograms. Includes new writing exercises that deal with the special challenges of distance learning, extrasensory perception, and more. For psychologists and those writing about the field. - Books Reading - New - 461719645
- The Psychology Student Writer's Manual - more info
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Purisimeno Chumash Prehistory Maritime Adaptions Along the Southern California Coast
This is the only case study available that focuses on the practice of archaeology in California, prehistory coastal adaptations, and cultural resource management. Unique coverage of the Vandenburg region and Santa Barbara Channel not only introduces students to regional archaeology but also allows them to observe the impact of environmental variations on cultural development. Examples included in the study reinforce relationships between fieldwork, data generation and processing, analysis, and interpretation. - Books Reading - New - 461123649
- Purisimeno Chumash Prehistory Maritime Adaptions Along the Southern California Coast - description
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