Textbooks
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Group Treatment Manual
Group Treatment Manual - Category: Books Reading - Misc - New Item: 9780028741291
- Group Treatment Manual
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Managing Brand Equity
most assets of business are intangible its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, client base, and resources patents, tradema - Category: Books Reading - Misc - New Item: 9780029001011
- Managing Brand Equity rks, and channel relationships. assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify w confidence their brand associations, levels of client awareness, or degr of client loyalty. Moreover in the last decade, managers desperate for short term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. companies, Canada Dry and Colgate Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker a clear and defined structure of the relationship between a brand and its
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Probation Parole In Amer
Probation Parole In Amer - Category: Books Reading - Misc - New Item: 9780029004401
- Probation Parole In Amer
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The Thirteenth Man
Bell, former Secretary of Education, recounts his efforts to strenghten federal leadership in education and offers an inside look at the Reagan administration - Category: Books Reading - Misc - New Item: 9780029023518
- The Thirteenth Man
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Human Resource Management
International competitive pressures, the increasing size and complexity of organizations, the changing values, career concerns, and demography of the work force these and a host of factors have made t - Category: Books Reading - Misc - New Item: 9780029023600
- Human Resource Management he modern corporation's traditional approach to personnel management permanently obsolete. Developed and proven over the last half decade at the Harvard Business School, this pathbreaking text brings together 30 authentic business cases to illustrate the broader, more comprehensive, more strategic perspective managers general managers must take to utilize and conserve a firm's increasingly valuable human resources.
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Responsibility Trap
Responsibility Trap - Category: Books Reading - Misc - New Item: 9780029028803
- Responsibility Trap
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The Divided Mind The Epidemic Of Mindbody Disorders
A ground breaking medical pioneer a close up look at psychosomatic pain disorders, explaining how repressed rage can lead to incidents of carpal tunnel syndrome, acid reflux, sciatica, and disorders, - Category: Books Reading - Misc - New Item: 9780060851781
- The Divided Mind The Epidemic Of Mindbody Disorders and reveals how, by bringing this rage to the awareness of the conscious mind, the pain can be eliminated, without surgery, medication, or therapy. 40,000 first printing.
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A Man His Meatballs The Hilarious but True Story of a Self taught Chef and Restauranteur
owner of New York's pizz and Peasant restaurants recounts his childhood exposure to Italian cooking, abrupt decision to change careers, and on the job struggles to become a master chef, in a volume th - Category: Books Reading - Misc - New Item: 9780060853358
- A Man His Meatballs The Hilarious but True Story of a Self taught Chef and Restauranteur at shares such recipes as Mushroom Risotto, Open Ravioli w Roasted Butternut Squash, and Chocolate Banana Bread Pudding. 25,000 first printing.
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Next A Novel
selling author of Jurassic Park journeys inside the world of bioengineering and genetics, in a chilling, provocative novel of near future science run amok, in which a family finds itself in dire strai - Category: Books Reading - Misc - New Item: 9780060872984
- Next A Novel ts because of the genes in their bodies. 2,000,000 first printing.
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The Tower Room
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End User Information Systems Perspectives for Managers and Information Systems Professionals End User Information Systems Perspectives for Managers and Information Systems Professionals - Books Reading - Misc - New - 9780023991639 End User Information Systems Perspectives for Managers and Information Systems Professionals
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Quest ListenSpeak 1 Video Quest Listen Speak 1 Video - Books Reading - Misc - New - 9780072327670 Quest ListenSpeak 1 Video
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Quest ListenSpeak 2 Video Quest Listen Speak 2 Video - Books Reading - Misc - New - 9780072327687 Quest ListenSpeak 2 Video
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Quest ListenSpeak 3 Video Quest Listen Speak 3 Video - Books Reading - Misc - New - 9780072327694 Quest ListenSpeak 3 Video
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